Preview vs. Preheader Text: How Long Should Preheader Text Be?

Have you ever gotten an email that had the preview text “Having trouble viewing this email? Click here to view it in a web browser” (or worse, “INSERT PREVIEW TEXT HERE”)? Not only does it look sloppy, it’s a waste of valuable inbox real estate.

Steps to Optimize Images for SEO

Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of SEO. Image optimization is the process of creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. It also involves accurately labeling images so search engine crawlers can read them and understand page context.

Love at First Site: WordPress and Small Business

WordPress has been around for more than 15 years. It’s the market-leading online publishing software that enables you to create self-controlled, fully functional websites on your own turf. With almost a third of the Internet running on WordPress, it’s no wonder that so many small business owners fell in love with it.

The ultimate guide to proper use of animation in UX

Nowadays it’s hard to impress or even surprise with an interface animation. It shows interactions between screens, explains how to use the application or simply directs a user’s attention. While exploring the articles about animation, I found out that almost all of them describe only specific use cases or general facts about animation, but I haven’t come across any article where all rules concerning animation of interfaces would be clearly and practically described. Well, in this article I won’t write anything new, I just want to collect all the main principles & rules in one place, so that other designers who want to start animating interfaces don’t have to search for additional information.

9 of the Best Animation Libraries for UI Designers

Front-end web design has been through a revolution in the last decade. In the late 2000s, most of us were still designing static magazine layouts. Nowadays, we’re building “digital machines” with thousands of resizing, coordinated, moving parts.

So You Want to Persuade Users? Make Things Simple!

AIDA is an acronym used in marketing and advertising to describe the stages that a customer goes through in the purchase process. The stages of Attention, Interest, Desire and Action, generically follow a series of cognitive (thinking) and affective (feeling) stages culminating in a behavioral (doing e.g. purchase or trial) stage. This should sound familiar since this is what we do through design, especially persuasive design.

Ethical Design: The Practical Getting-Started Guide

By now, most people working in tech know and feel the deep concerns related to surveillance capitalism fostered and upheld by the tech giants. We understand that the root of the problem lies within the business model of capitalising and monetising user data. Stories of how people are being exploited surface on a daily basis.

The Front-End Checklist

The Front-End Checklist is an exhaustive list of all elements you need to have / to test before launching your site / HTML page to production. It is based on Front-End developers’ years of experience, with additions coming from other open-source checklists.

11 Habits of Genuinely Likable People

There's a formula to making a great first impression: Smile, make eye contact, be engaging. But first impressions can also quickly lose their impact, especially when there's no substance beneath the surface glow. Being genuinely likable over the long haul is tougher. Building and maintaining great relationships, consistently influencing others in a good way and making people feel better about themselves, those are things relatively few people can do.

5 Ways Web Design Impacts Customer Experience

Web design is one of the most important parts of any Internet marketing strategy. It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success. But how dramatically does it actually impact your bottom line? In this post, we’ll take a look at five major aspect of web design and how you can improve all of them.