More than 50% of Google searches end without a click to other content

The proportion of zero-click searches has increased over the years, and the more searches that end without users clicking through to a page, the less traffic and fewer marketing opportunities brands and publishers are likely to have to develop their own audiences.

30+ Important Takeaways from Google’s Search Quality Rater’s Guidelines

Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines, following an analysis of a leaked copy. While Google released a condensed version of the guidelines in 2013, until last week, Google had never released the full guidelines that the search quality raters receive in their entirety.

How to Write Truly Great Headlines (Plus 25 Creative Headline Examples)

A great headline isn’t just one thing. A single article may have different headlines in different places. It’s adapted for each context. Do not try to make one size fit all.

The Definitive Guide to WordPress SEO

Optimizing your site using the tactics and best practices outlined in this article will help you improve your rankings, gain more subscribers or sales, and have a better website in general. Because good SEO should be ingrained in all aspects of your online marketing and PR, this guide covers quite a lot of ground!

Love at First Site: WordPress and Small Business

WordPress has been around for more than 15 years. It’s the market-leading online publishing software that enables you to create self-controlled, fully functional websites on your own turf. With almost a third of the Internet running on WordPress, it’s no wonder that so many small business owners fell in love with it.

How to Write Copy that Google Loves

Make no mistake, writing copy for the web is nothing short of an art form; an art that undoubtedly requires talent but most importantly, the ability to write optimized content that resonates with users. Remember, even if you’ve written fantastic copy, if no one can find your website, then all those beautiful words of yours will be hidden from view.

Generate LSI Keywords That Google LOVES

Get the most profitable semantically related keywords for all your SEO & paid marketing needs. LSI Keyword is keyword that is semantically linked to a main keyword. In a nutshell, LSI keywords are keywords that we generally find related to a main keyword.

So You Want to Persuade Users? Make Things Simple!

AIDA is an acronym used in marketing and advertising to describe the stages that a customer goes through in the purchase process. The stages of Attention, Interest, Desire and Action, generically follow a series of cognitive (thinking) and affective (feeling) stages culminating in a behavioral (doing e.g. purchase or trial) stage. This should sound familiar since this is what we do through design, especially persuasive design.

How long does it take to rank in Google?

If you’re doing client SEO, I guess every new client, without any exceptions, will ask you this question: “How long till my website ranks on top of Google?”

SEO basics: What is on-page SEO?

You probably know that Google uses a lot of ranking factors in their algorithm. In our view, the factors in the algorithm can be divided into two categories, which decide the ranking of your website: on-page factors and off-page factors.