In today’s world, there are a plethora of devices for people to choose from and it can be daunting to try to accommodate and build for the best experiences on all devices. However, it’s important to stay up-to-date with the most popular screen sizes and resolutions when designing web and mobile sites. A site that is optimized and responsive makes for an easier user flow and ultimately, an enjoyable experience for your audience.

Get a comprehensive look at the data, trends, and innovations that shape the email industry in 2020, and learn how they affect your email program.

Since you’re reading this email marketing guide, it’s probably safe to assume that you already see some value in email marketing for your business. I’ll take the opportunity anyway to mention a few salient points about email and why marketing and email go together well. Nearly half of all people worldwide use email. That’s about 3.9 billion people (including about 233 million in the U.S.), according to 2019 stats. It’s estimated that the number of email users worldwide will top 4.3 billion by 2023. Yup, email’s popular.

The proportion of zero-click searches has increased over the years, and the more searches that end without users clicking through to a page, the less traffic and fewer marketing opportunities brands and publishers are likely to have to develop their own audiences.

Every minute of every day, over 300 hours of video content are uploaded to YouTube, where they are then streamed by the site’s dedicated, billion-plus user base. Audiences around the world clearly have a taste for video. With that, marketers have realized that this hunger for content is not going away. 83% of content marketers agree that video is only increasing in importance, while over half of all consumers (and 66% of millennials) report engaging with a brand after viewing one of their videos on social media.