Social Media Image Sizes in 2021: Guidelines for Posts on 5 Major Social Media Networks

Awkwardly cropped photos and pixelated images are a fast way to kill your social media engagement. But figuring out social media image sizes for each platform is tricky, especially considering how many different image options each platform offers. For this post, we’ll focus specifically on the social media images you share with your updates.

7 Dead Simple Ways to Reduce Bounce Rate

Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to make your users happier.

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11 Signs It’s Time to Update Your Site Design

A fully customized site redesign can be costly. So, take the time to determine whether you need a full redesign or just a few updates. Switching your WordPress.com website theme or adding plugins could be the solution.

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Why Social Is Not a Substitute for a Website

Used together, social media and a website create a powerful web presence. Social media attracts your audience, and a professional website provides you with the space to demonstrate what your brand has to offer, deepen engagement, and reach your marketing goals.

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Beginner’s Guide to WordPress User Roles and Permissions

WordPress uses a concept of Roles, designed to give the site owner the ability to control what users can and cannot do within the site. A site owner can manage the user access to such tasks as writing and editing posts, creating Pages, creating categories, moderating comments, managing plugins, managing themes, and managing other users, by assigning a specific role to each of the users.

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8 ways to generate revenue if your business doors are shut

Most brick-and-mortar businesses can only operate and generate revenue if their doors are open. Customers must travel to the business and come inside to make a purchase. But this model isn’t great when unforeseen circumstances require a business to shut its doors and prevent customers from coming inside. We are seeing this right now with the COVID-19 outbreak.

10 Powerful Social Media Listening Tools To Monitor Your Brand

Are you looking for the best social media monitoring tool? Maybe you want to monitor what your competitors are publishing on social media, find opportunities to recommend your service, or use social listening to avoid a potential PR nightmare.

What’s a Good Bounce Rate? We Asked 500+ Analytics Accounts. Here’s the Average Bounce Rate for Websites.

It’s such a common question, some Analytics pros are tired of hearing it. When the boss or a client asks “What’s a good bounce rate?” or “What’s the average bounce rate?” they groan and the responses get snarky. A bounce rate is basically a one-page visit but no one likes one-page visits. Everyone wants to lower their bounce rate. But what is an acceptable bounce rate? We’re going to answer this question once and for all.

Putting a Human Touch on Email Marketing

In a world increasingly driven by automation, it can be hard to find the humanity in the inbox. We have subject lines that are pre-determined to get opened, no matter the cost (here’s looking at you, fake apology emails). We have personalization that isn’t really personalized, or is personalized in the wrong way (hey there, ). We have brands talking about themselves and what they need, instead of providing valuable content for their fans and customers (howdy, most B2B and political emails).