8 ways to generate revenue if your business doors are shut

Most brick-and-mortar businesses can only operate and generate revenue if their doors are open. Customers must travel to the business and come inside to make a purchase. But this model isn’t great when unforeseen circumstances require a business to shut its doors and prevent customers from coming inside. We are seeing this right now with the COVID-19 outbreak.

10 Powerful Social Media Listening Tools To Monitor Your Brand

Are you looking for the best social media monitoring tool? Maybe you want to monitor what your competitors are publishing on social media, find opportunities to recommend your service, or use social listening to avoid a potential PR nightmare.

What’s a Good Bounce Rate? We Asked 500+ Analytics Accounts. Here’s the Average Bounce Rate for Websites.

It’s such a common question, some Analytics pros are tired of hearing it. When the boss or a client asks “What’s a good bounce rate?” or “What’s the average bounce rate?” they groan and the responses get snarky. A bounce rate is basically a one-page visit but no one likes one-page visits. Everyone wants to lower their bounce rate. But what is an acceptable bounce rate? We’re going to answer this question once and for all.

Putting a Human Touch on Email Marketing

In a world increasingly driven by automation, it can be hard to find the humanity in the inbox. We have subject lines that are pre-determined to get opened, no matter the cost (here’s looking at you, fake apology emails). We have personalization that isn’t really personalized, or is personalized in the wrong way (hey there, ). We have brands talking about themselves and what they need, instead of providing valuable content for their fans and customers (howdy, most B2B and political emails).

Popular Screen Resolutions: Designing for All

In today’s world, there are a plethora of devices for people to choose from and it can be daunting to try to accommodate and build for the best experiences on all devices. However, it’s important to stay up-to-date with the most popular screen sizes and resolutions when designing web and mobile sites. A site that is optimized and responsive makes for an easier user flow and ultimately, an enjoyable experience for your audience.

Are H1 Tags Necessary for Ranking? [SEO Experiment]

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use one — and only one — H1 tag per page. Google grew better at content analysis and understanding how the pieces of the page fit together. Given how often publishers make mistakes with HTML markup, it makes sense that they would try to figure it out for themselves.

2020 State of Email

Get a comprehensive look at the data, trends, and innovations that shape the email industry in 2020, and learn how they affect your email program.

Beginner’s email marketing guide for small businesses

Since you’re reading this email marketing guide, it’s probably safe to assume that you already see some value in email marketing for your business. I’ll take the opportunity anyway to mention a few salient points about email and why marketing and email go together well. Nearly half of all people worldwide use email. That’s about 3.9 billion people (including about 233 million in the U.S.), according to 2019 stats. It’s estimated that the number of email users worldwide will top 4.3 billion by 2023. Yup, email’s popular.

More than 50% of Google searches end without a click to other content

The proportion of zero-click searches has increased over the years, and the more searches that end without users clicking through to a page, the less traffic and fewer marketing opportunities brands and publishers are likely to have to develop their own audiences.