WordPress uses a concept of Roles, designed to give the site owner the ability to control what users can and cannot do within the site. A site owner can manage the user access to such tasks as writing and editing posts, creating Pages, creating categories, moderating comments, managing plugins, managing themes, and managing other users, by assigning a specific role to each of the users.

Most brick-and-mortar businesses can only operate and generate revenue if their doors are open. Customers must travel to the business and come inside to make a purchase. But this model isn’t great when unforeseen circumstances require a business to shut its doors and prevent customers from coming inside. We are seeing this right now with the COVID-19 outbreak.

It’s such a common question, some Analytics pros are tired of hearing it. When the boss or a client asks “What’s a good bounce rate?” or “What’s the average bounce rate?” they groan and the responses get snarky. A bounce rate is basically a one-page visit but no one likes one-page visits. Everyone wants to lower their bounce rate. But what is an acceptable bounce rate? We’re going to answer this question once and for all.

In a world increasingly driven by automation, it can be hard to find the humanity in the inbox. We have subject lines that are pre-determined to get opened, no matter the cost (here’s looking at you, fake apology emails). We have personalization that isn’t really personalized, or is personalized in the wrong way (hey there, ). We have brands talking about themselves and what they need, instead of providing valuable content for their fans and customers (howdy, most B2B and political emails).

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use one — and only one — H1 tag per page. Google grew better at content analysis and understanding how the pieces of the page fit together. Given how often publishers make mistakes with HTML markup, it makes sense that they would try to figure it out for themselves.

Since you’re reading this email marketing guide, it’s probably safe to assume that you already see some value in email marketing for your business. I’ll take the opportunity anyway to mention a few salient points about email and why marketing and email go together well. Nearly half of all people worldwide use email. That’s about 3.9 billion people (including about 233 million in the U.S.), according to 2019 stats. It’s estimated that the number of email users worldwide will top 4.3 billion by 2023. Yup, email’s popular.