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11 Signs It’s Time to Update Your Site Design

A fully customized site redesign can be costly. So, take the time to determine whether you need a full redesign or just a few updates. Switching your website theme or adding plugins could be the solution.

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Why Social Is Not a Substitute for a Website

Used together, social media and a website create a powerful web presence. Social media attracts your audience, and a professional website provides you with the space to demonstrate what your brand has to offer, deepen engagement, and reach your marketing goals.

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Beginner’s Guide to WordPress User Roles and Permissions

WordPress uses a concept of Roles, designed to give the site owner the ability to control what users can and cannot do within the site. A site owner can manage the user access to such tasks as writing and editing posts, creating Pages, creating categories, moderating comments, managing plugins, managing themes, and managing other users, by assigning a specific role to each of the users.

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8 ways to generate revenue if your business doors are shut

Most brick-and-mortar businesses can only operate and generate revenue if their doors are open. Customers must travel to the business and come inside to make a purchase. But this model isn’t great when unforeseen circumstances require a business to shut its doors and prevent customers from coming inside. We are seeing this right now with the COVID-19 outbreak.

10 Powerful Social Media Listening Tools To Monitor Your Brand

Are you looking for the best social media monitoring tool? Maybe you want to monitor what your competitors are publishing on social media, find opportunities to recommend your service, or use social listening to avoid a potential PR nightmare.

What’s a Good Bounce Rate? We Asked 500+ Analytics Accounts. Here’s the Average Bounce Rate for Websites.

It’s such a common question, some Analytics pros are tired of hearing it. When the boss or a client asks “What’s a good bounce rate?” or “What’s the average bounce rate?” they groan and the responses get snarky. A bounce rate is basically a one-page visit but no one likes one-page visits. Everyone wants to lower their bounce rate. But what is an acceptable bounce rate? We’re going to answer this question once and for all.

Putting a Human Touch on Email Marketing

In a world increasingly driven by automation, it can be hard to find the humanity in the inbox. We have subject lines that are pre-determined to get opened, no matter the cost (here’s looking at you, fake apology emails). We have personalization that isn’t really personalized, or is personalized in the wrong way (hey there, ). We have brands talking about themselves and what they need, instead of providing valuable content for their fans and customers (howdy, most B2B and political emails).

Popular Screen Resolutions: Designing for All

In today’s world, there are a plethora of devices for people to choose from and it can be daunting to try to accommodate and build for the best experiences on all devices. However, it’s important to stay up-to-date with the most popular screen sizes and resolutions when designing web and mobile sites. A site that is optimized and responsive makes for an easier user flow and ultimately, an enjoyable experience for your audience.

Are H1 Tags Necessary for Ranking? [SEO Experiment]

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use one — and only one — H1 tag per page. Google grew better at content analysis and understanding how the pieces of the page fit together. Given how often publishers make mistakes with HTML markup, it makes sense that they would try to figure it out for themselves.