100 of the most powerful marketing words

You're about to see 100 of what I consider to be the most powerful marketing words in the world, I hope they help you sell whatever awesome thing you're selling.

How to Write Copy that Google Loves

Make no mistake, writing copy for the web is nothing short of an art form; an art that undoubtedly requires talent but most importantly, the ability to write optimized content that resonates with users. Remember, even if you’ve written fantastic copy, if no one can find your website, then all those beautiful words of yours will be hidden from view.

Generate LSI Keywords That Google LOVES

Get the most profitable semantically related keywords for all your SEO & paid marketing needs. LSI Keyword is keyword that is semantically linked to a main keyword. In a nutshell, LSI keywords are keywords that we generally find related to a main keyword.

6 Manipulative Email Tactics that Disrespect Subscribers – And Hurt Marketers

Let’s resolve to focus more on serving our subscribers instead of trying to manipulate them, and to shift to respecting our subscribers’ intelligence instead of insulting it.

The ultimate guide to proper use of animation in UX

Nowadays it’s hard to impress or even surprise with an interface animation. It shows interactions between screens, explains how to use the application or simply directs a user’s attention. While exploring the articles about animation, I found out that almost all of them describe only specific use cases or general facts about animation, but I haven’t come across any article where all rules concerning animation of interfaces would be clearly and practically described. Well, in this article I won’t write anything new, I just want to collect all the main principles & rules in one place, so that other designers who want to start animating interfaces don’t have to search for additional information.

9 of the Best Animation Libraries for UI Designers

Front-end web design has been through a revolution in the last decade. In the late 2000s, most of us were still designing static magazine layouts. Nowadays, we’re building “digital machines” with thousands of resizing, coordinated, moving parts.

So You Want to Persuade Users? Make Things Simple!

AIDA is an acronym used in marketing and advertising to describe the stages that a customer goes through in the purchase process. The stages of Attention, Interest, Desire and Action, generically follow a series of cognitive (thinking) and affective (feeling) stages culminating in a behavioral (doing e.g. purchase or trial) stage. This should sound familiar since this is what we do through design, especially persuasive design.

Ethical Design: The Practical Getting-Started Guide

By now, most people working in tech know and feel the deep concerns related to surveillance capitalism fostered and upheld by the tech giants. We understand that the root of the problem lies within the business model of capitalising and monetising user data. Stories of how people are being exploited surface on a daily basis.