Beginner’s email marketing guide for small businesses

Since you’re reading this email marketing guide, it’s probably safe to assume that you already see some value in email marketing for your business. I’ll take the opportunity anyway to mention a few salient points about email and why marketing and email go together well. Nearly half of all people worldwide use email. That’s about 3.9 billion people (including about 233 million in the U.S.), according to 2019 stats. It’s estimated that the number of email users worldwide will top 4.3 billion by 2023. Yup, email’s popular.

More than 50% of Google searches end without a click to other content

The proportion of zero-click searches has increased over the years, and the more searches that end without users clicking through to a page, the less traffic and fewer marketing opportunities brands and publishers are likely to have to develop their own audiences.

Tips for Integrating Video into Your Email Marketing Efforts

Tips for Integrating Video into Your Email Marketing Efforts

Every minute of every day, over 300 hours of video content are uploaded to YouTube, where they are then streamed by the site’s dedicated, billion-plus user base. Audiences around the world clearly have a taste for video. With that, marketers have realized that this hunger for content is not going away. 83% of content marketers agree that video is only increasing in importance, while over half of all consumers (and 66% of millennials) report engaging with a brand after viewing one of their videos on social media.

30+ Important Takeaways from Google’s Search Quality Rater’s Guidelines

Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines, following an analysis of a leaked copy. While Google released a condensed version of the guidelines in 2013, until last week, Google had never released the full guidelines that the search quality raters receive in their entirety.

How to Write Truly Great Headlines (Plus 25 Creative Headline Examples)

A great headline isn’t just one thing. A single article may have different headlines in different places. It’s adapted for each context. Do not try to make one size fit all.

Preview vs. Preheader Text: How Long Should Preheader Text Be?

Have you ever gotten an email that had the preview text “Having trouble viewing this email? Click here to view it in a web browser” (or worse, “INSERT PREVIEW TEXT HERE”)? Not only does it look sloppy, it’s a waste of valuable inbox real estate.

7 Things Email Marketers Should Be Testing Today

Testing is the only way you can truly know if your email campaigns and strategies are fully optimized. Even if you think your email activity is firing on all cylinders, it could always be better – and testing is how you determine how to improve.

100+ newsletter content ideas for your next email

Email marketing works best when you consistently engage your readers. But how do you keep coming up with fresh newsletter content ideas week in and week out? It’s hard!

The Definitive Guide to WordPress SEO

Optimizing your site using the tactics and best practices outlined in this article will help you improve your rankings, gain more subscribers or sales, and have a better website in general. Because good SEO should be ingrained in all aspects of your online marketing and PR, this guide covers quite a lot of ground!