March 26, 2021

7 Dead Simple Ways to Reduce Bounce Rate

Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to make your users happier.

three person pointing the silver laptop computer

October 27, 2020

11 Signs It’s Time to Update Your Site Design

A fully customized site redesign can be costly. So, take the time to determine whether you need a full redesign or just a few updates. Switching your WordPress.com website theme or adding plugins could be the solution.

assorted-color social media signage

October 26, 2020

Why Social Is Not a Substitute for a Website

Used together, social media and a website create a powerful web presence. Social media attracts your audience, and a professional website provides you with the space to demonstrate what your brand has to offer, deepen engagement, and reach your marketing goals.

person in black and white t-shirt using computer

July 1, 2020

Beginner’s Guide to WordPress User Roles and Permissions

WordPress uses a concept of Roles, designed to give the site owner the ability to control what users can and cannot do within the site. A site owner can manage the user access to such tasks as writing and editing posts, creating Pages, creating categories, moderating comments, managing plugins, managing themes, and managing other users, by assigning a specific role to each of the users.

100 us dollar bill

April 3, 2020

8 ways to generate revenue if your business doors are shut

Most brick-and-mortar businesses can only operate and generate revenue if their doors are open. Customers must travel to the business and come inside to make a purchase. But this model isn’t great when unforeseen circumstances require a business to shut its doors and prevent customers from coming inside. We are seeing this right now with the COVID-19 outbreak.

February 28, 2020

10 Powerful Social Media Listening Tools To Monitor Your Brand

Are you looking for the best social media monitoring tool? Maybe you want to monitor what your competitors are publishing on social media, find opportunities to recommend your service, or use social listening to avoid a potential PR nightmare.

February 25, 2020

What’s a Good Bounce Rate? We Asked 500+ Analytics Accounts. Here’s the Average Bounce Rate for Websites.

It’s such a common question, some Analytics pros are tired of hearing it. When the boss or a client asks “What’s a good bounce rate?” or “What’s the average bounce rate?” they groan and the responses get snarky. A bounce rate is basically a one-page visit but no one likes one-page visits. Everyone wants to lower their bounce rate. But what is an acceptable bounce rate? We’re going to answer this question once and for all.

February 25, 2020

Putting a Human Touch on Email Marketing

In a world increasingly driven by automation, it can be hard to find the humanity in the inbox. We have subject lines that are pre-determined to get opened, no matter the cost (here’s looking at you, fake apology emails). We have personalization that isn’t really personalized, or is personalized in the wrong way (hey there, ). We have brands talking about themselves and what they need, instead of providing valuable content for their fans and customers (howdy, most B2B and political emails).

February 13, 2020

Popular Screen Resolutions: Designing for All

In today’s world, there are a plethora of devices for people to choose from and it can be daunting to try to accommodate and build for the best experiences on all devices. However, it’s important to stay up-to-date with the most popular screen sizes and resolutions when designing web and mobile sites. A site that is optimized and responsive makes for an easier user flow and ultimately, an enjoyable experience for your audience.