Is it time to update your site design?
Your website has the potential to be your most valuable marketing asset. And site design, in particular, has a significant impact on your marketing metrics and user experience.
Slow page load times, a confusing menu, and missing functionality won’t do your small business any favors. If your website design is standing in the way of marketing results, it may be time to refresh your design.
A fully customized site redesign can be costly. So, take the time to determine whether you need a full redesign or just a few updates. Switching your WordPress.com website theme or adding plugins could be the solution.
1. Your web pages load slowly
Every one-second delay in page load time can reduce customer satisfaction by 16 percent, says The Daily Egg. Test your speed using a free tool like PageSpeedInsights, which can reveal underlying design issues.
2. You can’t perform site updates
Are you struggling to add new pages? Your search engine optimization (SEO) and site traffic could be suffering if your site lacks fresh content. Consider adopting a WordPress.com theme with page templates.
3. Your design is not branded
Does your website design reflect your brand? Color, typography, logos, and images communicate a brand’s values and leave a lasting impression on visitors. Consider switching to a WordPress.com theme that is highly customizable.
4. You have a high bounce rate
The majority of websites have a bounce rate between 26 percent and 70 percent, according to The Daily Egg. A high bounce rate, meaning above 40 percent, can indicate several site design issues, such as confusing navigation, low-quality content, or poor page load times. WordPress.com web analytics can help you pinpoint any issues.