WEB MARKETING

AIDA is an acronym used in marketing and advertising to describe the stages that a customer goes through in the purchase process. The stages of Attention, Interest, Desire and Action, generically follow a series of cognitive (thinking) and affective (feeling) stages culminating in a behavioral (doing e.g. purchase or trial) stage. This should sound familiar since this is what we do through design, especially persuasive design.

Web design is one of the most important parts of any Internet marketing strategy. It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success. But how dramatically does it actually impact your bottom line? In this post, we’ll take a look at five major aspect of web design and how you can improve all of them.

If you’re doing client SEO, I guess every new client, without any exceptions, will ask you this question: “How long till my website ranks on top of Google?”

In short, the best size to make your image is 1200 x 1200 or larger with a square aspect ratio. This is due to the different aspect ratios Facebook, Reddit, and other sharing sites use.

Attracting future clients on autopilot—that’s the whole point of your website, right? Most freelancers accept the story that great work attracts leads, but I’m going to be straight with you: clients have no clue you exist. What usually tips the balance isn’t your portfolio—they see plenty of those.

You probably know that Google uses a lot of ranking factors in their algorithm. In our view, the factors in the algorithm can be divided into two categories, which decide the ranking of your website: on-page factors and off-page factors.

A problematic trend is spreading like an epidemic on the web. In a desperate attempt to nudge users towards conversions like newsletter signups some websites are adding manipulative link text to their popup modals. These user-shaming labels are called manipulinks (a clever term coined by Steve Costello): they employ the practice of what is often referred to as confirmshaming — making users feel bad for opting out of an offer (logically, this practice might better be described as declineshaming).