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11 Signs It’s Time to Update Your Site Design

A fully customized site redesign can be costly. So, take the time to determine whether you need a full redesign or just a few updates. Switching your WordPress.com website theme or adding plugins could be the solution.

assorted-color social media signage

Why Social Is Not a Substitute for a Website

Used together, social media and a website create a powerful web presence. Social media attracts your audience, and a professional website provides you with the space to demonstrate what your brand has to offer, deepen engagement, and reach your marketing goals.

Are H1 Tags Necessary for Ranking? [SEO Experiment]

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use one — and only one — H1 tag per page. Google grew better at content analysis and understanding how the pieces of the page fit together. Given how often publishers make mistakes with HTML markup, it makes sense that they would try to figure it out for themselves.

Beginner’s email marketing guide for small businesses

Since you’re reading this email marketing guide, it’s probably safe to assume that you already see some value in email marketing for your business. I’ll take the opportunity anyway to mention a few salient points about email and why marketing and email go together well. Nearly half of all people worldwide use email. That’s about 3.9 billion people (including about 233 million in the U.S.), according to 2019 stats. It’s estimated that the number of email users worldwide will top 4.3 billion by 2023. Yup, email’s popular.

More than 50% of Google searches end without a click to other content

The proportion of zero-click searches has increased over the years, and the more searches that end without users clicking through to a page, the less traffic and fewer marketing opportunities brands and publishers are likely to have to develop their own audiences.

Tips for Integrating Video into Your Email Marketing Efforts

Tips for Integrating Video into Your Email Marketing Efforts

Every minute of every day, over 300 hours of video content are uploaded to YouTube, where they are then streamed by the site’s dedicated, billion-plus user base. Audiences around the world clearly have a taste for video. With that, marketers have realized that this hunger for content is not going away. 83% of content marketers agree that video is only increasing in importance, while over half of all consumers (and 66% of millennials) report engaging with a brand after viewing one of their videos on social media.

How to Write Truly Great Headlines (Plus 25 Creative Headline Examples)

A great headline isn’t just one thing. A single article may have different headlines in different places. It’s adapted for each context. Do not try to make one size fit all.

Steps to Optimize Images for SEO

Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of SEO. Image optimization is the process of creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. It also involves accurately labeling images so search engine crawlers can read them and understand page context.

100 of the most powerful marketing words

You're about to see 100 of what I consider to be the most powerful marketing words in the world, I hope they help you sell whatever awesome thing you're selling.

So You Want to Persuade Users? Make Things Simple!

AIDA is an acronym used in marketing and advertising to describe the stages that a customer goes through in the purchase process. The stages of Attention, Interest, Desire and Action, generically follow a series of cognitive (thinking) and affective (feeling) stages culminating in a behavioral (doing e.g. purchase or trial) stage. This should sound familiar since this is what we do through design, especially persuasive design.