5 Ways Web Design Impacts Customer Experience

Web design is one of the most important parts of any Internet marketing strategy. It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success. But how dramatically does it actually impact your bottom line? In this post, we’ll take a look at five major aspect of web design and how you can improve all of them.

How long does it take to rank in Google?

If you’re doing client SEO, I guess every new client, without any exceptions, will ask you this question: “How long till my website ranks on top of Google?”

Ideal Open Graph Image Meta Tag Size (og:image) For Facebook & Reddit Sharing

In short, the best size to make your image is 1200 x 1200 or larger with a square aspect ratio. This is due to the different aspect ratios Facebook, Reddit, and other sharing sites use.

Widen Out: Using Your Blog to Attract New Clients

Attracting future clients on autopilot—that’s the whole point of your website, right? Most freelancers accept the story that great work attracts leads, but I’m going to be straight with you: clients have no clue you exist. What usually tips the balance isn’t your portfolio—they see plenty of those.

SEO basics: What is on-page SEO?

You probably know that Google uses a lot of ranking factors in their algorithm. In our view, the factors in the algorithm can be divided into two categories, which decide the ranking of your website: on-page factors and off-page factors.

Stop Shaming Your Users for Micro Conversions

A problematic trend is spreading like an epidemic on the web. In a desperate attempt to nudge users towards conversions like newsletter signups some websites are adding manipulative link text to their popup modals. These user-shaming labels are called manipulinks (a clever term coined by Steve Costello): they employ the practice of what is often referred to as confirmshaming — making users feel bad for opting out of an offer (logically, this practice might better be described as declineshaming).

Common SEO Mistakes and How You Can Fix Them

Search engine optimization is continuous work and only ensures long-lasting success when many individual steps align. Even small errors can cause big problems in the SEO "gearbox". That is why we have compiled the 9 most common mistakes and will show you how you can fix them in just a few steps.

30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails

A headline can serve either as an apple pie on the windowsill of your content or as its bouncer. It’s all in the way you phrase things. Fortunately for us, many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take some inspiration from the best headlines of the best headline writers.

Top Web Design and Web Development Blogs to Follow

Every web designer, design agency, or somebody who works with websites must keep themselves up to date with the latest goings on in the world of web design. That’s why I suggest you to follow established web design blogs, which produce a constant stream of content. So I here’s a list of the most popular web design blogs I advise you to follow.

Here’s What We Learned After Tracking 17 Billion Email Opens [Infographic]

Over the course of the past year, we’ve analyzed over 17 billion email opens to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. In our 2016 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights about why these changes occurred and how they may affect your email campaigns.