EMAIL MARKETING

Every minute of every day, over 300 hours of video content are uploaded to YouTube, where they are then streamed by the site’s dedicated, billion-plus user base. Audiences around the world clearly have a taste for video. With that, marketers have realized that this hunger for content is not going away. 83% of content marketers agree that video is only increasing in importance, while over half of all consumers (and 66% of millennials) report engaging with a brand after viewing one of their videos on social media.

Have you ever gotten an email that had the preview text “Having trouble viewing this email? Click here to view it in a web browser” (or worse, “INSERT PREVIEW TEXT HERE”)? Not only does it look sloppy, it’s a waste of valuable inbox real estate.

Testing is the only way you can truly know if your email campaigns and strategies are fully optimized. Even if you think your email activity is firing on all cylinders, it could always be better – and testing is how you determine how to improve.

Email marketing works best when you consistently engage your readers. But how do you keep coming up with fresh newsletter content ideas week in and week out? It’s hard!

Want better ROI from email marketing? Litmus’ 2019 State of Email Survey findings unveil the tactics and tools that lead to higher returns.

If you read your email regularly using an Internet-enabled phone, you probably know that it’s an experience that can swing from awesome to awful. While an email newsletter can look superb in the inbox, when squeezed onto a small screen, it can become absolutely unusable, with small fonts, narrow columns and broken layouts being common issues. In this guide, we’ll look at why designing for mobile has become a necessary skill for email designers, cover the fundamentals of designing and building a mobile-friendly email and back it all up with some neat tips and techniques.