2020 State of Email
Get a comprehensive look at the data, trends, and innovations that shape the email industry in 2020, and learn how they affect your email program.
Tips for Integrating Video into Your Email Marketing Efforts
Every minute of every day, over 300 hours of video content are uploaded to YouTube, where they are then streamed by the site’s dedicated, billion-plus user base. Audiences around the world clearly have a taste for video. With that, marketers have realized that this hunger for content is not going away. 83% of content marketers agree that video is only increasing in importance, while over half of all consumers (and 66% of millennials) report engaging with a brand after viewing one of their videos on social media.
Preview vs. Preheader Text: How Long Should Preheader Text Be?
Have you ever gotten an email that had the preview text “Having trouble viewing this email? Click here to view it in a web browser” (or worse, “INSERT PREVIEW TEXT HERE”)? Not only does it look sloppy, it’s a waste of valuable inbox real estate.
7 Things Email Marketers Should Be Testing Today
Testing is the only way you can truly know if your email campaigns and strategies are fully optimized. Even if you think your email activity is firing on all cylinders, it could always be better – and testing is how you determine how to improve.
100+ newsletter content ideas for your next email
Email marketing works best when you consistently engage your readers. But how do you keep coming up with fresh newsletter content ideas week in and week out? It’s hard!
Email Marketing ROI: What leads to better returns
Want better ROI from email marketing? Litmus’ 2019 State of Email Survey findings unveil the tactics and tools that lead to higher returns.
