Email Marketing

September 25, 2018

6 Manipulative Email Tactics that Disrespect Subscribers – And Hurt Marketers

Let’s resolve to focus more on serving our subscribers instead of trying to manipulate them, and to shift to respecting our subscribers’ intelligence instead of insulting it.

March 19, 2018

Litmus – The 2018 State of Email Report: Data, Trends, and Innovations Shaping the Email Industry

June 13, 2017

The Really Good Guide to Email Design

In this guide, we’ll cover email design best practices for all the different elements of your email campaigns and have a bonus checklist for you at the end.

April 13, 2017

Responsive Email Design Guide

If you read your email regularly using an Internet-enabled phone, you probably know that it’s an experience that can swing from awesome to awful. While an email newsletter can look superb in the inbox, when squeezed onto a small screen, it can become absolutely unusable, with small fonts, narrow columns and broken layouts being common issues. In this guide, we’ll look at why designing for mobile has become a necessary skill for email designers, cover the fundamentals of designing and building a mobile-friendly email and back it all up with some neat tips and techniques.

April 13, 2017

Scalable, Fluid or Responsive: Understanding Mobile Email Approaches

Mobile is a wildly popular topic in email design, which makes sense—emails opened on mobile devices have grown more than 400% since 2011, and mobile email opens hit the 50% mark in 2013. We’ve talked before about how important mobile has become to email marketers and the need to optimize campaigns for mobile audiences. But it’s not always clear which mobile email approaches (scalable, fluid, or responsive) work best for mobile audiences.

April 11, 2017

Litmus: The State of Email 2017

Let's face it, designing for email can be tough. Email client rendering quirks, spam flagging, getting lost in the sheer mass of emails users receive these days — if you're sending out newsletters or are doing email marketing, you know the pitfalls that email brings along. To help us stay on top of trends in all things email, Litmus has been publishing their annual State Of Email Report for a few years already, and, well, the 2017 edition is now here and just as useful as always.

March 31, 2017

Here’s What We Learned After Tracking 17 Billion Email Opens [Infographic]

Over the course of the past year, we’ve analyzed over 17 billion email opens to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. In our 2016 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights about why these changes occurred and how they may affect your email campaigns.