February 25, 2020
Putting a Human Touch on Email Marketing
In a world increasingly driven by automation, it can be hard to find the humanity in the inbox. We have subject lines that are pre-determined to get opened, no matter the cost (here’s looking at you, fake apology emails). We have personalization that isn’t really personalized, or is personalized in the wrong way (hey there,
January 28, 2020
2020 State of Email
Get a comprehensive look at the data, trends, and innovations that shape the email industry in 2020, and learn how they affect your email program.
August 26, 2019
Beginner’s email marketing guide for small businesses
Since you’re reading this email marketing guide, it’s probably safe to assume that you already see some value in email marketing for your business. I’ll take the opportunity anyway to mention a few salient points about email and why marketing and email go together well. Nearly half of all people worldwide use email. That’s about 3.9 billion people (including about 233 million in the U.S.), according to 2019 stats. It’s estimated that the number of email users worldwide will top 4.3 billion by 2023. Yup, email’s popular.
August 5, 2019
Tips for Integrating Video into Your Email Marketing Efforts
Every minute of every day, over 300 hours of video content are uploaded to YouTube, where they are then streamed by the site’s dedicated, billion-plus user base. Audiences around the world clearly have a taste for video. With that, marketers have realized that this hunger for content is not going away. 83% of content marketers agree that video is only increasing in importance, while over half of all consumers (and 66% of millennials) report engaging with a brand after viewing one of their videos on social media.
April 29, 2019
Preview vs. Preheader Text: How Long Should Preheader Text Be?
Have you ever gotten an email that had the preview text “Having trouble viewing this email? Click here to view it in a web browser” (or worse, “INSERT PREVIEW TEXT HERE”)? Not only does it look sloppy, it’s a waste of valuable inbox real estate.
April 10, 2019
7 Things Email Marketers Should Be Testing Today
Testing is the only way you can truly know if your email campaigns and strategies are fully optimized. Even if you think your email activity is firing on all cylinders, it could always be better – and testing is how you determine how to improve.
April 4, 2019
100+ newsletter content ideas for your next email
Email marketing works best when you consistently engage your readers. But how do you keep coming up with fresh newsletter content ideas week in and week out? It’s hard!
March 22, 2019
Email Marketing ROI: What leads to better returns
Want better ROI from email marketing? Litmus’ 2019 State of Email Survey findings unveil the tactics and tools that lead to higher returns.
September 25, 2018
6 Manipulative Email Tactics that Disrespect Subscribers – And Hurt Marketers
Let’s resolve to focus more on serving our subscribers instead of trying to manipulate them, and to shift to respecting our subscribers’ intelligence instead of insulting it.
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