Preview vs. Preheader Text: How Long Should Preheader Text Be?

Have you ever gotten an email that had the preview text “Having trouble viewing this email? Click here to view it in a web browser” (or worse, “INSERT PREVIEW TEXT HERE”)? Not only does it look sloppy, it’s a waste of valuable inbox real estate.

7 Things Email Marketers Should Be Testing Today

Testing is the only way you can truly know if your email campaigns and strategies are fully optimized. Even if you think your email activity is firing on all cylinders, it could always be better – and testing is how you determine how to improve.

100+ newsletter content ideas for your next email

Email marketing works best when you consistently engage your readers. But how do you keep coming up with fresh newsletter content ideas week in and week out? It’s hard!

Email Marketing ROI: What leads to better returns

Want better ROI from email marketing? Litmus’ 2019 State of Email Survey findings unveil the tactics and tools that lead to higher returns.

6 Manipulative Email Tactics that Disrespect Subscribers – And Hurt Marketers

Let’s resolve to focus more on serving our subscribers instead of trying to manipulate them, and to shift to respecting our subscribers’ intelligence instead of insulting it.

The Really Good Guide to Email Design

In this guide, we’ll cover email design best practices for all the different elements of your email campaigns and have a bonus checklist for you at the end.

Responsive Email Design Guide

If you read your email regularly using an Internet-enabled phone, you probably know that it’s an experience that can swing from awesome to awful. While an email newsletter can look superb in the inbox, when squeezed onto a small screen, it can become absolutely unusable, with small fonts, narrow columns and broken layouts being common issues. In this guide, we’ll look at why designing for mobile has become a necessary skill for email designers, cover the fundamentals of designing and building a mobile-friendly email and back it all up with some neat tips and techniques.

Scalable, Fluid or Responsive: Understanding Mobile Email Approaches

Mobile is a wildly popular topic in email design, which makes sense—emails opened on mobile devices have grown more than 400% since 2011, and mobile email opens hit the 50% mark in 2013. We’ve talked before about how important mobile has become to email marketers and the need to optimize campaigns for mobile audiences. But it’s not always clear which mobile email approaches (scalable, fluid, or responsive) work best for mobile audiences.

Litmus: The State of Email 2017

Let's face it, designing for email can be tough. Email client rendering quirks, spam flagging, getting lost in the sheer mass of emails users receive these days — if you're sending out newsletters or are doing email marketing, you know the pitfalls that email brings along. To help us stay on top of trends in all things email, Litmus has been publishing their annual State Of Email Report for a few years already, and, well, the 2017 edition is now here and just as useful as always.