WEB DEVELOPMENT

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use one — and only one — H1 tag per page. Google grew better at content analysis and understanding how the pieces of the page fit together. Given how often publishers make mistakes with HTML markup, it makes sense that they would try to figure it out for themselves.

AIDA is an acronym used in marketing and advertising to describe the stages that a customer goes through in the purchase process. The stages of Attention, Interest, Desire and Action, generically follow a series of cognitive (thinking) and affective (feeling) stages culminating in a behavioral (doing e.g. purchase or trial) stage. This should sound familiar since this is what we do through design, especially persuasive design.

A visitor takes action, a contact form is submitted, a lead is born. A lead generation website has a specific set of pages, each with specific elements. Each element aligns with the expectations and psychology of the visitor and the marketing program of the business. Let’s break it down.

Drag and drop is an intuitive way of moving and rearranging things. The good people at Atlassian have recently released react-beautiful-dnd which makes drag and drop for lists on the web more beautiful, natural and accessible. The core design idea of react-beautiful-dnd is physicality: users need to feel like they are moving physical objects around.

Web design is one of the most important parts of any Internet marketing strategy. It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success. But how dramatically does it actually impact your bottom line? In this post, we’ll take a look at five major aspect of web design and how you can improve all of them.