December 10, 2021

12 Biggest Content and Web Design Mistakes Marketers Make During a Website Redesign

The average website lifespan is 2 years and 7 months. Meaning: If you’re not about to take on a website project or in the midst of one, it’s likely you will be soon.You know you want a site that performs—one that brings in quality traffic, drives qualified leads, and establishes or cements your brand’s credibility. The key to each of these goals is, you guessed it, content!

three person pointing the silver laptop computer

October 27, 2020

11 Signs It’s Time to Update Your Site Design

A fully customized site redesign can be costly. So, take the time to determine whether you need a full redesign or just a few updates. Switching your WordPress.com website theme or adding plugins could be the solution.

person in black and white t-shirt using computer

July 1, 2020

Beginner’s Guide to WordPress User Roles and Permissions

WordPress uses a concept of Roles, designed to give the site owner the ability to control what users can and cannot do within the site. A site owner can manage the user access to such tasks as writing and editing posts, creating Pages, creating categories, moderating comments, managing plugins, managing themes, and managing other users, by assigning a specific role to each of the users.

February 13, 2020

Popular Screen Resolutions: Designing for All

In today’s world, there are a plethora of devices for people to choose from and it can be daunting to try to accommodate and build for the best experiences on all devices. However, it’s important to stay up-to-date with the most popular screen sizes and resolutions when designing web and mobile sites. A site that is optimized and responsive makes for an easier user flow and ultimately, an enjoyable experience for your audience.

January 30, 2020

Are H1 Tags Necessary for Ranking? [SEO Experiment]

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use one — and only one — H1 tag per page. Google grew better at content analysis and understanding how the pieces of the page fit together. Given how often publishers make mistakes with HTML markup, it makes sense that they would try to figure it out for themselves.

March 20, 2019

Love at First Site: WordPress and Small Business

WordPress has been around for more than 15 years. It’s the market-leading online publishing software that enables you to create self-controlled, fully functional websites on your own turf. With almost a third of the Internet running on WordPress, it’s no wonder that so many small business owners fell in love with it.

August 10, 2018

9 of the Best Animation Libraries for UI Designers

Front-end web design has been through a revolution in the last decade. In the late 2000s, most of us were still designing static magazine layouts. Nowadays, we’re building “digital machines” with thousands of resizing, coordinated, moving parts.

July 19, 2018

So You Want to Persuade Users? Make Things Simple!

AIDA is an acronym used in marketing and advertising to describe the stages that a customer goes through in the purchase process. The stages of Attention, Interest, Desire and Action, generically follow a series of cognitive (thinking) and affective (feeling) stages culminating in a behavioral (doing e.g. purchase or trial) stage. This should sound familiar since this is what we do through design, especially persuasive design.

February 1, 2018

Lead Generation: Website Best Practices

A visitor takes action, a contact form is submitted, a lead is born. A lead generation website has a specific set of pages, each with specific elements. Each element aligns with the expectations and psychology of the visitor and the marketing program of the business. Let’s break it down.

October 11, 2017

50+ Frequently Asked Questions About WordPress

We thought we’d share and expand on some of the most common questions we’ve been asked about WordPress! We’ll cover tons of topics including: About WordPress, Installing WordPress, WordPress Basics, WordPress Blogging, WordPress Pages, Customizing WordPress, WordPress SEO, Speeding Up WordPress, WordPress Security, and Making Money with WordPress.