7 Things Email Marketers Should Be Testing Today

Testing is the only way you can truly know if your email campaigns and strategies are fully optimized. Even if you think your email activity is firing on all cylinders, it could always be better – and testing is how you determine how to improve.

100+ newsletter content ideas for your next email

Email marketing works best when you consistently engage your readers. But how do you keep coming up with fresh newsletter content ideas week in and week out? It’s hard!

The Definitive Guide to WordPress SEO

Optimizing your site using the tactics and best practices outlined in this article will help you improve your rankings, gain more subscribers or sales, and have a better website in general. Because good SEO should be ingrained in all aspects of your online marketing and PR, this guide covers quite a lot of ground!

Steps to Optimize Images for SEO

Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of SEO. Image optimization is the process of creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. It also involves accurately labeling images so search engine crawlers can read them and understand page context.

Email Marketing ROI: What leads to better returns

Want better ROI from email marketing? Litmus’ 2019 State of Email Survey findings unveil the tactics and tools that lead to higher returns.

Love at First Site: WordPress and Small Business

WordPress has been around for more than 15 years. It’s the market-leading online publishing software that enables you to create self-controlled, fully functional websites on your own turf. With almost a third of the Internet running on WordPress, it’s no wonder that so many small business owners fell in love with it.

100 of the most powerful marketing words

You're about to see 100 of what I consider to be the most powerful marketing words in the world, I hope they help you sell whatever awesome thing you're selling.

How to Write Copy that Google Loves

Make no mistake, writing copy for the web is nothing short of an art form; an art that undoubtedly requires talent but most importantly, the ability to write optimized content that resonates with users. Remember, even if you’ve written fantastic copy, if no one can find your website, then all those beautiful words of yours will be hidden from view.

Generate LSI Keywords That Google LOVES

Get the most profitable semantically related keywords for all your SEO & paid marketing needs. LSI Keyword is keyword that is semantically linked to a main keyword. In a nutshell, LSI keywords are keywords that we generally find related to a main keyword.