Do You Want One Marshmallow Now? Or Two In 15 minutes?

We’re all familiar with the marshmallow test. We know that humans are not good at delaying gratification. Because anything that’s worth it in life requires you to do tedious work that has ZERO short-term gratification.

“Have a little patience.” That’s something many people have told me very often in the past. And it’s true, used to be very impatient.

Too often, we don’t realize how bad impatience is. I was recently rereading some parts of FEEL THE FEAR AND DO IT ANYWAY by Susan Jeffers, my favorite book on conquering fear. And this sentence grabbed my attention:

If you’re the same, you know that it’s a bad trait. You put a lot of pressure on yourself, and others. Unnecessary pressure. And impatience impacts all aspects of your life: Your health, relationships, and career.

When I started a business with my dad over six years ago, I was super impatient.

• Why are they not buying?
• We have to change our strategy.
• We need a new website.
• I need to go to more conferences.
• We should advertise in trade magazines.
• We have to hire someone to help with sales.

I probably changed my mind about something every single day. And I can tell you this from personal experience: Impatience wears you down.

So I forced myself to become more patient with everything. With people, myself, goals, progress, money, relationships.

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