WordPress is one of the best content management systems when it comes to SEO. But even though it gets a lot right “out of the box”, there’s much more that you can do to improve your performance.

Optimizing your site using the tactics and best practices outlined in this article will help you improve your rankings, gain more subscribers or sales, and have a better website in general.

Because good SEO should be ingrained in all aspects of your online marketing and PR, this guide covers quite a lot of ground! It’s a long read, so feel free to use the table of contents below to jump around.

Table of Contents

1. Get your basic WordPress SEO right
1.1. Check your health
1.2. Check your site settings
1.3. Pick the right permalink structure

2. Optimize your content
2.1. Research what your users want and need
2.2. Write great content for your users
2.3. Optimize your individual posts & pages
2.4. Maintain your content quality
2.5. Avoid accidental duplicate content
2.6. Support international audiences

3. Optimize your site structure
3.1. Organize your site
3.2. Connect your content with contextual internal linking
3.3. Manage your categories and tags
3.4. Manage your archive pages
3.5. Configure your breadcrumbs
3.6. Manage your HTML & XML sitemaps

4. Speed up your WordPress website
4.1. Measure your site speed
4.2. Improve your site speed

5. Secure your WordPress website
5.1. Make regular backups
5.2. Harden your setup
5.3. Use monitoring and logging

6. Cater to your mobile visitors
6.1. Make sure your theme is mobile-friendly
6.2. Consider using AMP

7. Analyze and improve your performance
7.1. Set up and integrate Google Analytics
7.2. Set up your Google Search Console account
7.3. Other useful tools

8. Promote your site
8.1. Encourage engagement
8.2. Grow your reach
8.3. Build a mailing list
8.4. Amplify your content