A visitor takes action, a contact form is submitted, a lead is born.

It happens millions of times each day. It’s common, but not simple. There are dozens of little factors involved in lead generation. When it works, a stranger who needs help finds a webpage offering a product, service or advice. They learn, they trust and they take action.

Some websites do it well and generate leads all day long …but most don’t.

A lead generation website has a specific set of pages, each with specific elements. Each element aligns with the expectations and psychology of the visitor and the marketing program of the business.

Let’s break it down.

Visitors don’t necessarily follow a specific flow and there are a ton of little factors in marketing and one websites. Together, they combine to directly and indirectly impact your results. But these in place for your website, and you notice the difference in your pipeline.