Make no mistake, writing copy for the web is nothing short of an art form; an art that undoubtedly requires talent but most importantly, the ability to write optimized content that resonates with users. Remember, even if you’ve written fantastic copy, if no one can find your website, then all those beautiful words of yours will be hidden from view.

To clarify the difference between SEO copywriting and “normal” copywriting, Namecheap’s Senior SEO Content Manager Kevin Church eloquently sums it up:

“With ‘normal’ copywriting for an article or print ad, you’ve probably already got the audience’s attention in some way or another—it’s in a magazine they read, there’s an attractive image, etc.—but with SEO copywriting, you have to think about how they’re going to find your piece through Google or another search engine. You’ll want to do keyword research and create a strong outline based on actual interest versus what you think readers want.”

Prioritize Keyword Research

If you really want the copy you write to rank well in Google, you’ll have to roll up your sleeves and do a little research—keyword research.

Headlines Count

Headlines should always be what attracts your users’ attention, encouraging them to click and read more. A mediocre headline, accompanied by stellar copy, unfortunately, does very little for your click-through-rate (CTR).

Write Quality Meta Descriptions

Contrary to popular belief, meta descriptions — snippets of copy that summarize a page’s content in less than 155 characters—are not used for Google rankings. They are, however, used by readers like you to help better understand what topic a website is about.

Link It Up

Consider links, both internal and external, as the basic building blocks of your website.

When you link out to other useful sites and pages (including your own), this sends the signal to Google that you value content others create. Doing so aligns with Google’s aforementioned mission of making content accessible to everyone, everywhere.

READ MORE @ NAMECHEAP