6 Manipulative Email Tactics that Disrespect Subscribers – And Hurt Marketers

Let’s resolve to focus more on serving our subscribers instead of trying to manipulate them, and to shift to respecting our subscribers’ intelligence instead of insulting it.

The ultimate guide to proper use of animation in UX

Nowadays it’s hard to impress or even surprise with an interface animation. It shows interactions between screens, explains how to use the application or simply directs a user’s attention. While exploring the articles about animation, I found out that almost all of them describe only specific use cases or general facts about animation, but I haven’t come across any article where all rules concerning animation of interfaces would be clearly and practically described. Well, in this article I won’t write anything new, I just want to collect all the main principles & rules in one place, so that other designers who want to start animating interfaces don’t have to search for additional information.

9 of the Best Animation Libraries for UI Designers

Front-end web design has been through a revolution in the last decade. In the late 2000s, most of us were still designing static magazine layouts. Nowadays, we’re building “digital machines” with thousands of resizing, coordinated, moving parts.

So You Want to Persuade Users? Make Things Simple!

AIDA is an acronym used in marketing and advertising to describe the stages that a customer goes through in the purchase process. The stages of Attention, Interest, Desire and Action, generically follow a series of cognitive (thinking) and affective (feeling) stages culminating in a behavioral (doing e.g. purchase or trial) stage. This should sound familiar since this is what we do through design, especially persuasive design.

Ethical Design: The Practical Getting-Started Guide

By now, most people working in tech know and feel the deep concerns related to surveillance capitalism fostered and upheld by the tech giants. We understand that the root of the problem lies within the business model of capitalising and monetising user data. Stories of how people are being exploited surface on a daily basis.

Lead Generation: Website Best Practices

A visitor takes action, a contact form is submitted, a lead is born. A lead generation website has a specific set of pages, each with specific elements. Each element aligns with the expectations and psychology of the visitor and the marketing program of the business. Let’s break it down.

The Front-End Checklist

The Front-End Checklist is an exhaustive list of all elements you need to have / to test before launching your site / HTML page to production. It is based on Front-End developers’ years of experience, with additions coming from other open-source checklists.

50+ Frequently Asked Questions About WordPress

We thought we’d share and expand on some of the most common questions we’ve been asked about WordPress! We’ll cover tons of topics including: About WordPress, Installing WordPress, WordPress Basics, WordPress Blogging, WordPress Pages, Customizing WordPress, WordPress SEO, Speeding Up WordPress, WordPress Security, and Making Money with WordPress.

11 Habits of Genuinely Likable People

There's a formula to making a great first impression: Smile, make eye contact, be engaging. But first impressions can also quickly lose their impact, especially when there's no substance beneath the surface glow. Being genuinely likable over the long haul is tougher. Building and maintaining great relationships, consistently influencing others in a good way and making people feel better about themselves, those are things relatively few people can do.