7 Dead Simple Ways to Reduce Bounce Rate

POSTED March 26, 2021 IN:

So most of you already know what bounce rate is. But for those who are uninitiated, bounce rate is an analytics term. It simply means a single page or non-interaction visit. When a visitor comes from Google or another website and they visit one page, they have no interaction, and they leave, that’s considered a bounce. That is a high bounce rate.

So is bounce rate bad? That’s a common question. The answer is, yeah, it can be bad. For example, if everybody is coming to your homepage and you want to get them to your sales page or your checkout page, you don’t want a high bounce rate. In that situation, yes, bounce rate is definitely bad. But is bounce rate bad for SEO? Well, there it gets a little more complicated.

Now, to be clear, Google does not use bounce rate. It is not a ranking signal for Google. That said, we do know that there’s a lot of evidence that Google does use some sort of engagement signals for SEO that we don’t have access to. So in that way you can think of bounce rate as a proxy signal for engagement and satisfaction, and that’s really what we’re trying to measure here. We’re trying to measure how satisfied our uses are, how engaged they are with a page. In some instances, there is evidence that this could help your SEO in some circumstances.

Now just lowering your bounce rate is not going to automatically improve your Google rankings. It doesn’t work that way. But lowering your bounce rate can have positive effects. In fact, your visitors may be more satisfied.

Read More: 7 Dead Simple Ways to Reduce Bounce Rate

You can think of bounce rate as a proxy signal for engagement and satisfaction. We’re trying to measure how satisfied our uses are, how engaged they are with a page.

Now to be clear, before we get into these tips, I want to be very clear the goal is not to reduce your bounce rate number. It’s just a number. It doesn’t mean anything. The goal is to increase engagement and to increase satisfaction, to make your users happier. Just reducing your bounce rate, that doesn’t do anything. But if you make your users happier, give them what they’re searching for, that’s what we’re trying to do, and we’re using bounce rate as a proxy to measure that along with other metrics, such as time on site, the number of pages visited, and things like that.

Page speed

Make your site faster, bounce rate goes down

Broaden intent satisfaction

The easiest way to lower bounce rate is two broaden your intent satisfaction.

Smart CTAs

The smartest way to improve your CTAs is include the ranking keyword in the CTA itself.

Use inverted pyramid writing

Start with a quick answer, go into the details and then your content.

Make site search simple

Don’t make them search Google. Let them search your site instead.

Add media

Mixing the media usually does much better than just adding a video or images by itself.

Reduce rage and dead clicks

Rage clicks are when people are hitting something that they think is supposed to be a button or a link and it doesn’t work. Same with dead clicks.

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