So most of you already know what bounce rate is. But for those who are uninitiated, bounce rate is an analytics term. It simply means a single page or non-interaction visit. When a visitor comes from Google or another website and they visit one page, they have no interaction, and they leave, that’s considered a bounce. That is a high bounce rate.
So is bounce rate bad? That’s a common question. The answer is, yeah, it can be bad. For example, if everybody is coming to your homepage and you want to get them to your sales page or your checkout page, you don’t want a high bounce rate. In that situation, yes, bounce rate is definitely bad. But is bounce rate bad for SEO? Well, there it gets a little more complicated.
Now, to be clear, Google does not use bounce rate. It is not a ranking signal for Google. That said, we do know that there’s a lot of evidence that Google does use some sort of engagement signals for SEO that we don’t have access to. So in that way you can think of bounce rate as a proxy signal for engagement and satisfaction, and that’s really what we’re trying to measure here. We’re trying to measure how satisfied our uses are, how engaged they are with a page. In some instances, there is evidence that this could help your SEO in some circumstances.
Now just lowering your bounce rate is not going to automatically improve your Google rankings. It doesn’t work that way. But lowering your bounce rate can have positive effects. In fact, your visitors may be more satisfied.