Web design is one of the most important parts of any Internet marketing strategy.

It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success.

But how dramatically does it actually impact your bottom line?

In this post, we’ll take a look at five major aspect of web design and how you can improve all of them.

1. Appearance

Web design most obviously impacts your site’s appearance. You choose how your site looks, which plays a huge role in your company’s first impression on new online visitors.

2. Professionalism

Professionalism refers to the impression you make on your site’s visitors before they ever start reading your site. When someone arrives on your site, you want them to understand that you’re a modern, respectable business. This impression is largely based on how your web design represents you.

3. Clarity

Clarity means designing your website so visitors can find what they want as quickly as possible. Most often, this means improving your navigation. Intuitive and familiar navigation styles allow your visitors to quickly find the information they want.

4. Load time

Load time refers to how long someone has to wait for a page on your site to display on their device(s). Load time is a major Google ranking factor, and it’s become crucial to online success as more consumers move toward using the Internet on mobile devices. The modern Internet user is concerned with websites that load in the blink of an eye and — more importantly — use minimal data.

5. Conversions

Conversions are arguably the most important part of web design. After all, your business won’t thrive online without them.