Are you looking for the best social media monitoring tool? Maybe you want to monitor what your competitors are publishing on social media, find opportunities to recommend your service, or use social listening to avoid a potential PR nightmare.

In this article, you’ll discover the best social media monitoring tools on the market. You can use them to monitor your brand, keep an eye on competitors, respond to reputation issues quickly, or generate leads. Social listening made easy.

You’ll also find some recommendations towards the end of this post, based on specific use-cases you may be interested in.

The best social media monitoring tools for your business:

1. Awario

Awario is a powerful social media listening tool that makes it easy to monitor keywords and brand mentions across the web. Simply add your chosen keywords and Awario will start pulling in mentions from popular social media platforms, blogs, Q&A sites and more.

What platforms are supported?
Twitter, Facebook, Reddit, YouTube, Instagram, blogs, forums, news platforms and the web.

How much does Awario cost?
Plans start at $29/month and a 14-day free trial is available.

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2. Brand24

Brand24 is another popular social media monitoring tool that allows you to pick up mentions of your brand & target keywords. Like Awario, you can use Brand24 to monitor competitors, uncover growth opportunities and resolve potentially damaging PR issues.

What platforms are supported?
Twitter, news sites, video sharing platforms, podcasts, forums, blogs, and the web.

How much does Brand24 cost?
Plans start at $49/month and a 14-day free trial is available.

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3. SEMrush

SEMrush is best known as an industry leading SEO tool. So, why am I including it here? What a lot of people don’t know is that SEMrush is an all-in-one marketing suite that includes a large selection of tools. This includes Brand Monitoring and Social Media Tracker.

Social Media Tracker makes it easy to monitor growth, activity and engagement across your brand’s social media accounts. You can take a top-level view or see how individual posts perform. Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest are supported.

How much does SEMrush cost?
Pricing starts from $99/month for access to most tools. Higher plans include extra tools and increased usage limits. A free trial is also available.

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4. Sendible

Sendible is an all-in-one social media management tool that makes it easy to monitor your social profiles, engage with your audience, schedule social media posts, and create social media reports.

What platforms are supported?
Facebook, Twitter, YouTube, Instagram, LinkedIn, and Facebook Ads. Keyword searches support Twitter.

How much does Sendible cost?
Plans start at $29/month for 12 connected services and 1 user account. A 30-day free trial is available.

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5. Agorapulse

Agorapulse is an industry leading social media management tool that incorporates a social media inbox, social listening, scheduling, and more.

What platforms are supported?
Facebook, Twitter, Instagram, YouTube and LinkedIn.

How much does AgoraPulse cost?
Plans start from €99/month with support for 12 social profiles and 2 user accounts. A 28-day free trial is available.

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6. Social Insider

Social Insider is a social media monitoring tool that makes it easy to monitor social media profiles and hashtags. This tool is great for competitor benchmarking. Just add your social profiles and your competitor’s profiles and you’ll uncover a load of data you won’t find in other tools.

What platforms are supported?
Facebook pages, Instagram profiles, Twitter profiles, LinkedIn pages, YouTube channels, Instagram hashtags, and Twitter hashtags.

How much does Social Insider cost?
Plans start at $49/month with discounts for yearly plans. A 14-day free trial is also available.

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7. Mention

Mention is a social media listening tool that helps you to monitor your brand and uncover influencers. You can choose to add simple alerts that monitor mentions of your brand, links to your site, and your Twitter/Facebook profiles.

What platforms are supported?
Web, Twitter, Facebook, Instagram Business, and LinkedIn. 70+ sources are available but you have to request a demo to learn more.

How much does Mention cost?
Limited free plan available for 250 mentions/month and restricted features. Paid plans start at $25/month. A free trial is available.

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8. Commun.it

Commun.it is a Twitter engagement tool that comes with useful social listening functionality. Similar to other monitoring tools on this list, Commun.it will group your mentions into a social inbox.

What platforms are supported?
Commun.it is mostly focused around Twitter but has some basic functionality for Facebook and LinkedIn.

How much does Commun.it cost?
There is a limited free plan but it doesn’t come with much in the way of social listening functionality. Paid plans start at $19.99/month and there’s a free trial available.

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9. BuzzSumo

BuzzSumo is a popular content marketing platform that allows you to set up alerts for new mentions, research influencers, analyze content, and more. This tool has a lot to offer. You can set up alerts based on keywords such as your blog name or another brand. You can also create alerts for new links to your domain, content from a specific author, and more.

What platforms are supported?
Alerts help you monitor the web directly. Additional functionality includes Twitter, Facebook and YouTube research.

How much does BuzzSumo cost?
Plans start from $99/month and a free trial is available.

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10. TweetDeck

TweetDeck started out as a third-party social media tool for Twitter, before being bought by Twitter, and integrated directly into the platform.

What platforms are supported?
Twitter.

How much does TweetDeck cost?
Completely free.

TweetDeck

 

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